Hypertextual Search Engine

A breed of search engine that uses the links between different websites as a prime determinant within the ranking algorithm.

Google was one of the very first search engines that utilised links between different websites and the text that these links contained as a way to improve the relevance of their search engine results.

Terms related to Hypertextual Search Engine include :

Black Hat SEO
Unethical SEO

Other Defintions in the Glossary Include