The concept of TrustRank is closely related to that of PageRank. Whereas PageRank seeks to determine the likelihood of a random surfer landing on a page TrustRank determines the quality of that page itself. TrustRank is developed and lost through the links that point from and the links that point to your website.

Information on TrustRank can also be found at :

  • White Paper on Trust Rank - Nice PDF on how TrustRank can be used as a means of combating webspam through the application of a system of link analysis using TrustRank
  • SEO Book - TrustRank Article - easy to understand article on TrustRank based on the white paper listed above.

Terms related to TrustRank include :

Search Engine Algorithms

Other Defintions in the Glossary Include